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True leaders aren't made by business schools. They make themselves
Getting a MBA degree has become difficult to justify not just because of the large price tag but also because of the growing impracticality. Even the elites like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations than about how business really works.
For ten years, Josh Kaufman's The Personal MBA has served as an effective alternative introducing hundreds of thousands of readers to the most powerful business concepts of all time. He shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume.
The Personal MBA explains:
- The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets
- The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your cust
Cild
Paperback
Dil
ENG
Müəllif
Kaufman, Josh
Nəşriyyat
Penguin Books
Səhifə sayı
496
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