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Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can t touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: investors aren t interested in history, and they already know you re profitable and competitive--that knowledge is baked into your stock price. The hard reality is that a competitive advantage just isn t enough. Investors want companies to surprise them with unexpected value, which means that you can outperform market expectations only if you as a leader know how to find, create, and deliver a series of multiple competitive advantages. This is why a corporate theory is so important. A good corporate theory provides a compass for those at the strategic helm, guiding their decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. Behind every long-term corporate success story lies a basic theory about how that company creates value.
Автор
Todd Zenger
Издательство
Harvard Business Review Press
Количество страниц
224
Переплёт
Твердый переплет
Язык
ENG
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